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【亚博app】恒大新建一批球场,所谓项庄舞剑意在沛公?



发布日期:2021-03-10 01:29:01 发布者:Admin5  点击率:

Are you saying that Evergrande’s new "Big Lotus" stadium is ugly?

您是说恒大的新“大莲花”体育场丑陋吗?

The answer most people tell me is: ugly. However, foreign media do not look at the problem in this way. AFP believes that Evergrande’s construction of the new stadium is related to China’s future bid for the World Cup.

大多数人告诉我的答案是:丑陋。但是,外国媒体并不以这种方式看待问题。法新社认为,恒大新球场的建设与中国未来申办世界杯有关。

Guangzhou Evergrande Taobao Club is good at grasping the trend of Chinese football, maybe this is really an arrangement ahead of time for bidding for the World Cup. Building a "big lotus" on the same scale as the Nou Camp does not satisfy Evergrande’s appetite. According to Xia Haijun, Vice Chairman and President of Evergrande Group, they also plan to build three to five top-notch buildings in China. The scale of professional football stadiums will also reach the order of 80,000 to 100,000.

广州恒大淘宝俱乐部善于把握中国足球的发展趋势,也许这确实是提前申办世界杯的安排。建立与诺坎普规模相同的“大莲花”并不能满足恒大的胃口。恒大集团副董事长兼总裁夏海军说,他们还计划在中国建造三到五座顶级建筑。职业足球场馆的规模也将达到80,000到100,000。

Looking at the team’s annual financial statements, we can know that the club does not bring much direct economic income to the Evergrande Group (and even invests huge amounts of money to maintain operations every year). In this case, it can maintain a huge investment. Behind the approval of the newly built stadium, their long-term development strategy must be hidden, and it also shows the future direction of Evergrande.

从车队的年度财务报表中可以看出,该俱乐部并没有给恒大集团带来很多直接的经济收入(甚至每年投入大量资金来维持运营)。在这种情况下,它可以保持巨大的投资。在新建体育场的批准背后,必须隐藏其长期发展战略,这也显示了恒大的未来方向。

Although the club is at a loss from the 2019 financial table, football is still very important to the industrial layout of Evergrande Group. Evergrande Group was not outstanding among many real estate companies that year. To a large extent, the company increased its influence by investing in football. Especially after winning the AFC Champions League, Evergrande’s influence became more and more popular with football and became a famous nationwide. Real estate companies. It can be said that the role of football and major industries in the eyes of Evergrande Group is complementary. Such a club business model has Chinese characteristics.

尽管俱乐部在2019年的财务状况中处于亏损状态,但足球对于恒大集团的产业布局仍然非常重要。恒大集团当年在许多房地产公司中并不出色。在很大程度上,该公司通过投资足球来提高影响力。尤其是在赢得亚冠联赛冠军之后,恒大的影响力在足球界越来越受欢迎,并在全国范围内广为人知。房地产公司。可以说,恒大集团眼中的足球和主要产业的作用是互补的。这种俱乐部的商业模式具有中国特色。

The number of "fans" in China will increase sharply every time the World Cup comes.

每次世界杯来临,中国的“球迷”数量将急剧增加。

In a month, the World Cup will have a great impact on our lives. It will add a lot of excitement to our usual tense, monotonous, and boring life, so that many people who usually don't care about football will be "cowled" into the army of fans. If China can host the World Cup, the economic pull may be greater than FIFA's imagination.

一个月之内,世界杯将对我们的生活产生重大影响。它将为我们通常的紧张,单调和无聊的生活增添许多兴奋,因此许多通常不关心足球的人都会“迷上”球迷之军。如果中国能够举办世界杯,那么经济吸引力可能会超过国际足联的想象。

As the club that has had the greatest impact on Chinese football in the past decade, Evergrande Taobao naturally cannot let go of this potential opportunity. According to the experience of European professional clubs, the team’s ability to attract money can be improved. A large number of tickets are only part of the income. After the completion of the stadium construction, the catering, retail, entertainment, tourism and even real estate development (this is Evergrande’s housekeeping skills) ) Is an important source of income. If, as foreign media said, Evergrande’s "Big Lotus" can host the opening ceremony or finals of the World Cup in the future, its commercial value will be greatly enhanced.

作为过去十年对中国足球影响最大的俱乐部,恒大淘宝自然不能放弃这个潜在机会。根据欧洲专业俱乐部的经验,可以提高球队吸引资金的能力。大量门票只是收入的一部分。体育场建设完成后,餐饮,零售,娱乐,旅游,甚至房地产开发(这是恒大的房务技能)都是重要的收入来源。如果像外国媒体所说的那样,恒大的“大莲花”将来能够举办世界杯开幕式或决赛,其商业价值将大大提高。

In addition, there is relatively much room for development in the Guangzhou South Railway Station area. Evergrande will build a large-scale stadium there, occupying a favorable terrain and leading position for its future development. According to media reports, in the context of the country’s comprehensive promotion of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the two cities of Guangzhou and Foshan have preliminarily agreed to integrate Guangzhou South Railway Station, Liwan Hailong Area, Foshan Sanlong Bay and other platforms around Guangzhou South Railway Station, and select a site to jointly build Guangfo Fusion pilot zone. Evergrande’s future real estate advertisement may say: “Deep in the core area of ​​the Guangdong-Hong Kong-Macao Greater Bay Area, the Guangzhou-Foshan in-depth integration pilot area, the Guangzhou sub-center, the main venue of the World Cup, the XX community is worth it.”

此外,广州火车南站地区还有较大的发展空间。恒大将在那兴建一个大型体育场,占据有利的地形并在未来的发展中处于领先地位。据媒体报道,在国家全面推进粤港澳大湾区建设的背景下,广州和佛山两市已初步同意整合广州南站,荔湾海龙片区,佛山三龙湾等围绕广州火车南站的站台,并选择一个地点共同建设广佛聚变试验区。恒大未来的房地产广告可能会说:``深处在粤港澳大湾区的核心区域,广佛深度融合试点区,广州分中心,世界杯,XX社区值得。”

From football to commerce, to urban development and national strategy, Evergrande’s strategic vision for building a football stadium with 100,000 people is very sharp, and their ability to follow the national strategy and layout is indeed strong. The success of Evergrande Group in the main business has also affected the logic of their club management.

从足球到商业,再到城市发展和国家战略,恒大关于建立一个拥有10万人的足球场的战略愿景非常敏锐,而且他们遵循国家战略和布局的能力确实很强。恒大集团在主营业务上的成功也影响了俱乐部管理的逻辑。

We only use "Golden Dollar Football" to explain the success of Evergrande is obviously one-sided. After it dominated the Chinese Super League, many local tycoon teams have invested heavily in order to rise up, but none have successfully surpassed Evergrande. "Golden Dollar Football" is only one of the conditions for Evergrande’s success. In ten years, it can not only keep up with the development trend of Chinese football, but also predict the development trend of Chinese football, and even influence and guide Chinese football in its own way. The direction of the wind...... This characteristic is the key factor for Evergrande Tigers to occupy the Super League.

我们仅用“黄金足球”来解释,恒大的成功显然是单方面的。在占领了中国超级联赛之后,许多当地大亨团队都在大力投资以崛起,但没有一个成功超越恒大。 “黄金足球”只是恒大成功的条件之一。十年来,它不仅可以跟上中国足球的发展趋势,而且可以预测中国足球的发展趋势,甚至以自己的方式影响和指导中国足球。风向……这一特性是恒大虎队进入超级联赛的关键因素。

During the 2010 World Cup, the news that two former overseas players, Zheng Zhi and Sun Xiang, joined the Chinese First Team Guangzhou Evergrande did not attract much attention. In fact, this was the beginning of Evergrande’s layout in Chinese football. It laid the foundation for the ten-year prosperity of the Evergrande team.

在2010年世界杯足球赛期间,有两位前海外球员郑智和孙翔加入中国一线广州恒大的消息并没有引起太多关注。实际上,这是恒大在中国足球界布局的开始。它为恒大团队的十年繁荣奠定了基础。

Under the logic of the huge investment in the introduction of high-level players and coaches, the Evergrande team has attracted many international footballers as much as possible as a Chinese team. Zheng Zhi, Gao Lin, and Sun Xiang are all top domestic players. Intensified efforts to recruit Feng Xiaoting, Zhang Linpeng, Zhao Xuri, Zeng Cheng, etc., in just three years, Evergrande used high salaries as a bargaining chip to build a team of Asian kings domestic players. Coupled with the famous coach Lippi, who was hired heavily, and strong foreign aids such as Konka, Muric and Exxon, Guangzhou Evergrande was exceptionally strong in the season when it won the first AFC Champions League. The team’s "dimensionality reduction strike".

在引进高水平球员和教练方面投入巨额资金的逻辑下,恒大队吸引了尽可能多的国际足球运动员,就像中国队一样。郑智,高林和孙翔都是国内顶尖球员。加大力度招募冯小婷,张林鹏,赵旭日,曾成等人,在短短三年内,恒大以高薪为筹码建立了一支亚洲国王国内球员队伍。再加上著名的教练里皮(Lippi)(被大量聘用)以及强大的外援(例如康佳,穆里奇和埃克森美孚),广州恒大在赢得首个亚冠联赛的赛季中表现异常出色。团队的“降维罢工”。

Ten years ago, Chinese football was at an awkward time. The players in the 2005 World Youth Championship failed to continue their glory. They were weak in the World Cup and missed the top ten/twelve games in a row. The Asian Cup also failed to qualify for the group. , Chinese football urgently needs a strong medicine.

十年前,中国足球正处于尴尬的时期。 2005年世界青年锦标赛的球员没有继续光荣。他们在世界杯上表现不佳,连续缺席前十/十二场比赛。亚洲杯也未能晋级。 ,中国足球迫切需要强药。

In view of this trend, Evergrande made a decisive move and with the idea of ​​real estate business, it spent as much money as possible to win the few outstanding players in the country (that is, the golden land in the real estate), and hoard many international and quasi-national players. Under his command, he completed the “primitive accumulation” of Evergrande’s football capital at a high price that was unheard of in Chinese football. It was simply a market-based formation of a national team. This kind of "famous coach + super foreign aid + concentration of international footballers" did have a very good effect in the later period. The aspiration for the AFC Champions League and the crushing of the Chinese Super League are proof (in the past two or three years, Evergrande’s hoarding of outstanding young players is also the logic to help them New players such as Wei Shihao and Yang Liyu played a key role in winning the Chinese Super League championship again after a year.)

鉴于这一趋势,恒大采取了果断的举动,并凭借房地产业务的想法,花了尽可能多的钱来赢得该国少数优秀球员(即房地产的黄金地) ,并ho积了许多国际和准国家参与者。在他的指挥下,他以高昂的价格完成了恒大足球首都的“原始积累”,这在中国足球中是闻所未闻的。这只是一支以市场为基础的国家队。这种“著名教练+超级外援+国际球员的集中”在后期确实有很好的效果。对亚冠联赛的渴望和对中国超级联赛的沉迷证明了这一点(在过去的两三年中,恒大积outstanding了杰出的年轻球员也是帮助他们的逻辑。一年后再次赢得中国超级联赛冠军的关键角色。)

If Evergrande was just keeping up with and predicting the development trend of Chinese football in the early stage, then the South China Tigers, which won the AFC Champions League’s growing popularity, began to guide the wind. After the national team suffered the "Hefei Massacre", Evergrande is simply the only hope for the future of Chinese football. In response to the pressure of public opinion that players did not do their best in the national team game, Hengda, a major international player, predicted the situation and formulated a number of large-scale rewards and punishments to encourage players to show a good mental outlook in the national team game. Have done their duty to protect the national football game. When Evergrande won the AFC Champions League for the second time, there was a sharp contrast between Evergrande’s glamour and the gloom of the national football team. He even considered the Evergrande team to be the “cancer” of Chinese football, so the Evergrande team used its own efforts to contribute Lippi. Give to the national football team, in order to fulfill their duties for Chinese football. The former coach of Evergrande brought familiar players in order to make the Chinese team stronger. During Lippi’s coaching, the club’s influence on the Chinese football and even the national team was vying day by day and began to influence the trend of Chinese football. Variety.

如果恒大只是在初期就跟上并预测中国足球的发展趋势,那么赢得亚冠联赛越来越受欢迎的华南虎队便开始风起云涌。在国家队遭遇“合肥大屠杀”之后,恒大仅仅是中国足球未来的唯一希望。为了回应舆论对球员没有在国家队比赛中尽力而为的压力,主要的国际球员恒大预测了这种情况,并制定了一系列大规模的奖惩措施,以鼓励球员表现出良好的心态。在国家队比赛中的前景。尽了自己的职责来保护国家足球比赛。当恒大第二次获得亚冠联赛冠军时,恒大的魅力与国家橄榄球队的阴暗形成了鲜明的对比。他甚至认为恒大团队是中国足球的“癌症”,因此恒大团亚博app英超买球的首选队竭尽全力为Lippi做出贡献。奉献给国家足球队,以履行其对中国足球的职责。恒大的前教练带来了熟悉的球员,以使中国队更强大。在里皮执教期间,俱乐部对中国足球乃至国家队的影响力每天都在争夺,并开始影响中国足球的发展趋势。品种。

Everyone knows what happened later. The Chinese team has improved during the time of the Libelt team, but there is still a big gap between the expectations of the fans. At that time, the whole country generally believed that the performance of the national team was not good. In the final analysis, the players were not good. Following this logic, we thought of the once taboo topic of Chinese football-naturalized players. Although Evergrande is not the first to eat crabs this time, it is the one who eats the most crabs. It is mainly non-blood naturalized and has an obvious purpose of transporting talents for the national team. It may even form a team composed of Ike The "Chinese version of Brazil" led by Sen, Gaolat, Luo Guofu and others. At the national team level, Evergrande really wants to use its own methods to help solve the problem. The Evergrande model of "famous coach + super foreign aid + concentrated international football" is actually realized in the national team one step further. This crazy idea reflects Hengda. Great influence on the development trend of Chinese football, but this kind of leading the trend is not very successful.

每个人都知道以后发生了什么。在利伯特(Libelt)时期,中国队已经有所进步,但球迷的期望值之间仍有很大差距。当时,整个国家普遍认为国家队的表现不佳。归根结底,球员们并不好。按照这种逻辑,我们想到了中国足球入籍球员曾经禁忌的话题。尽管这次恒大不是第一个吃螃蟹的人,但它是吃螃蟹最多的人。它主要是非血液入籍的,并且具有为国家队输送人才的明显目的。它甚至可能组成由艾克(Eke)组成的团队,由艾克(Sen),高拉特(Gallat),罗国富等领导。在国家队一级,恒大确实希望使用自己的方法来解决问题。恒大的“著名教练+超级外援+集中的国际足球”模式实际上是在国家队中实现的。这个疯狂的想法反映了恒大。这对中国足球的发展趋势影响很大,但是这种领导趋势并不是很成功。

We don’t judge right and wrong here. Only from the perspective of Evergrande’s gradual prosperity over the past ten years, their senior executives’ judgments on the situation are very accurate, whether it is hoarding international players, promoting the interests of the national team first, or actively developing non-blood relations. Naturalization is acting out of its own logic. As a result, leaving aside, the story of Evergrande football in the past decade is an inevitable phenomenon of football development under China's national conditions.

我们不会在这里判断是非。仅从恒大过去十年的逐渐繁荣的角度来看,他们的高管对局势的判断是非常准确的,无论是ho积国际球员,首先促进国家队的利益,还是积极发展非血缘关系。入籍行为是出于其自身的逻辑。因此,撇开过去的十年,恒大足球的故事是中国国情下足球发展的必然现象。

As the Football Association's naturalization policy is no longer clear, the Evergrande team suddenly became very embarrassed with a large number of naturalized players. If this is a mistake, they have made mistakes in the fields of signings, club management, public opinion and public relations in the past ten years. These successes and failures, in my opinion, are the most contradictory aspects of Evergrande. Sometimes Evergrande is particularly "professional" and acts completely in accordance with the rules of the international football market; sometimes it is particularly "unprofessional", making Chinese football incomprehensible. The "features" of the game are so perfect.

由于足球协会的入籍政策不再明确,恒大队突然对众多入籍球员感到非常尴尬。如果这是一个错误,那么在过去的十年中,他们在签约,俱乐部管理,舆论和公共关系领域都犯了错误。我认为,这些成功和失败是恒大最矛盾的方面。有时候,恒大特别“专业”,并且完全按照国际足球市场的规则行事。有时这是特别“不专业的”,这使中国足球难以理解。游戏的“功能”是如此完美。

Everyone knows the performance of Evergrande's special professionalism, so I won't repeat it. Focusing on the aspect of Evergrande’s Chinese football characteristics, it is a normal choice for a club to follow the development of the football trend, but it is difficult to understand that it has developed too much participation in the national team. After all, in the mainstream European professional leagues, Barcelona, Juventus contributed a lot of players to the Spanish and Italian national teams at best. It is impossible for us to see that they have a "contribution" or "intervention" similar to Evergrande for the Chinese team. This problem has troubled me for a long time. It was not until I understood the experience of Xu Jiayin, the helm of Evergrande Group, and carefully read his related news and interviews, that I realized the dual character of Evergrande Club.

大家都知道恒大特殊专业的表现,所以我不再赘述。关注恒大中国足球的特点,这是俱乐部顺应足球潮流发展的正常选择,但很难理解它已经过多地参与了国家队。毕竟,在主流的欧洲职业联赛巴塞罗那,尤文图斯最多为西班牙和意大利国家队贡献了很多球员。我们不可能看到他们对中国队具有类似于恒大的“贡献”或“干预”。这个问题困扰了我很长时间。直到我了解了恒大集团总裁徐家印的经历,并仔细阅读了他的相关新闻和采访后,我才意识到恒大俱乐部的双重性。

Xu Jiayin is the most political and the most enlightened among the bosses of the Super League. He actively participates in poverty alleviation and normalization of charitable donations. This is by no means accidental for a long time. There must be some spiritual and logical support behind it.

徐家印是中超老板中最具政治性,最开明的人。他积极参与扶贫和慈善捐赠的正常化。绝不是偶然的。它背后必须有一些精神上和逻辑上的支持。

Combined with his life experience, Xu Jiayin was born in a rural village in Zhoukou, Henan. His father returned to work in the countryside due to injury and demobilization, and his mother's early death made the family's difficulties even worse.

结合他的生活经验,徐家印出生于河南周口的一个乡村。父亲因受伤和复员而回到农村工作,母亲的早逝使家庭的困难更加严重。

"Without the country's policy of resuming the college entrance examination, I can't live without the countryside; without the country's 14 yuan per month grant, I can't finish university; without the country's good policy of reform and opening up, there would be no Evergrande today." There is a possible explanation for the logic of his willingness to serve the country and contribute to the society. The vicissitudes of China, especially the experience of reform and opening up, made Xu Jiayin realize that, in addition to struggle, the change of personal destiny is inseparable from the country and society. support. Therefore, it has always been his wish to drink water to think about the source, return to the society, and serve the motherland. The strict management that is close to militarization, the extreme emphasis on collective value orientation, and the means of heavy rewards and punishments all met the management standards in the minds of people in Xu Jiayin's time.

“没有国家恢复高考的政策,我就不能没有农村;没有国家每月14元的补助,我就不能完成大学;没有国家的改革开放良好政策,今天就不是恒大。”对于他愿意为国家服务和为社会做贡献的逻辑有一个可能的解释。中国的变迁,特别是改革开放的经历,使徐家印意识到,除了斗争之外,个人命运的变化离不开国家和社会。支持。因此,他一直希望喝水去思考水源,回归社会,为祖国服务。接近军事化的严格管理,对集体价值取向的过分强调以及丰厚的奖惩手段,都达到了徐家印时代人们心目中的管理标准。

After graduating from university, Xu Jiayin worked in a state-owned enterprise, and then went south to Guangdong to work for five years. After many years of ups and downs in the market economy, Xu Jiayin was well versed in the principle of acting in accordance with market laws. This experience itself has very Chinese characteristics. Evergrande Group and even Evergrande Taobao Club can use these two logics to handle things that are the possible reasons for success.

大学毕业后,徐家印在一家国有企业工作,然后南下广东工作了五年。在经历了多年的市场经济风风雨雨之后,徐家印精通于按照市场法则行事的原则。这种经历本身具有很强的中国特色。恒大集团甚至恒大淘宝俱乐部都可以使用这两种逻辑来处理可能是成功的原因。

The times have created Xu Jiayin, Evergrande Group, and of course Evergrande Taobao Club. When we return to the perspective of its founder to think about the problem, it is possible to see the development ideas of the Evergrande team in the past ten years, and to clarify the internal logic of Evergrande's other actions in the future.

时代造就了恒大集团徐家印,当然还有恒大淘宝俱乐部。当我们回到其创始人的角度去思考问题时,可以看到恒大团队在过去十年中的发展思路,并阐明恒大未来其他行动的内部逻辑。

Evergrande has become the current Chinese football hegemon from the local tyrants of the Chinese Football Association, and now it will soon have its own football field with 100,000 people. All this is like a dream and a fantasy. At present, Evergrande Group is very different from ten years ago. It has formed a development pattern based on people's livelihood real estate, cultural tourism, health and wellness as two wings, and new energy vehicles as the leader. And football clubs are also exploring new development paths. Perhaps the construction of several stadiums such as "Big Lotus" is a new start.

恒大已成为中国足协当地暴君的现任中国足球霸主,如今它将很快拥有自己的足球场,可容纳10万人。这一切都像一场梦和一场幻想。目前,恒大集团与十年前有很大的不同。形成了以民生地产,文化旅游,健康养生为两翼,以新能源汽车为龙头的发展格局。足球俱乐部也在探索新的发展道路。也许像“大莲花”这样的几个体育场的建设是一个新的开始。

China has Chinese characteristics, and Chinese football also has its own rules. We can't count on endless tearing down and reconstruction and copying foreign experience. Regardless of its merits and demerits, Evergrande’s impact on Chinese football over the past decade is at least embarking on a unique path. This is worthy of recognition.

中国有中国特色,中国足球也有自己的规则。我们不能指望无休止的拆除,重建和复制国外经验。不论其优缺点,恒大过去十年对中国足球的影响至少正在走一条独特的道路。这是值得认可的。

 
 
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